• gerardo torres

    | 27 y.o. | Awarded mexican student | Bachelor in Business Administration | PMP | Industrial Marketing Expert | Digital Marketing | Lead Generation and Conversion| SaaS Reseller | 4.9 according UBER Drivers | 4 Handicap golfer


  • skills

    P.S. I also love dogs.

    Leadership and Teamwork

    Analytical and Strategic

    Global Understanding of Businesses

    Productive and Disciplined

  • my professional experience

    In Mexico, in Spain, in Germany and Poland.
    Learn a little more of each company where I´ve worked by clicking on their logo.

    Look for the "A" in the descriptions. "A" for my achievements ;)

    ECommerce Manager

    Dic 2020 - Present (Aguascalientes, México)

    Lead the implementation of an eCommerce platform for Specialized in Mexico, contemplating all commercial and operational aspects, ensuring a successful launch.
    Demand planning and warehouse, incorporate best practices and manage the budget effectively, work closely with web development and technical teams. Team Management and Progress Monitoring.

    Tools: Oracle, AEM (Adobe), Google Data Studio, Ads (Search, Display, Discovery and Shopping) and Analytics 360, Adobe Analytics, Tableau, Salesforce, SAP, Hybris, Mailchimp, Lightspeed, Klaviyo, Adyen, MercadoPago

    Latin America Marketing Coordinator

    Mar 2019 - Dic 2020 (Aguascalientes, México)

    Generation of business opportunities and brand positioning for our engine filtration solutions division through trade and e-marketing strategies in Central America, Caribbean, and South America for Donaldson, as well as for Partmo Filters in Colombia. Manage and implement monthly advertising spend of 10-40 K USD in electronic tools, presence in multiple exhibitions throughout LatAm, and industrial marketing for distributors. Coordinate programs and internal activities with advertising agencies to develop content for promotional, educational and advertising purposes.
    Be the leader of the Marketing Strategy for the first Global B2C ECommerce Platform for Engine filtration in Donaldson's history.



    Tools: Oracle, AEM (Adobe), Google Data Studio, Ads and Analytics, Adobe Analytics, Tableau, Microsoft Dynamics 365, Velaro, Livechat, Wordpress, Marketo, Adobe Design Suite, Moodle, LinkedIn Sales Navigator, ClickDimensions, Mailchimp, Active Campaign, Microsoft Flow, Unbounce, etc.

    Head of Digital Marketing and BI

    Oct 2018 - Mar 2019 (Aguascalientes, México)

    Plan and execute a 5-10K USD monthly budget in all marketing and digital sales strategies, including SEO/SEM, email, social media, chat, CRMs and display advertising campaigns for all the commercial operations in Mexico and US. Measure and report performance of all marketing and commercial strategies, and assess against goals (CPA, ROI, and other KPIs ).
    Review the overall quality of our telemarketing department, and orient them focused in CRO (conversion rate optimization).
    Collaborate with advertising agencies, retailers like Amazon, and other vendor partners.
    Evaluate and implement emerging technologies such as AR, VR for furniture and Big Data for the decision making process.
    The company went into technical unemployment so when there were staff cuts, I decided to leave.

    Tools: Google Data Studio, Ads and Analytics, Livechat, Pipedrive, Microsoft Dynamics 365, Microsoft Flow, Wordpress, Adobe Design Suite, Facebook Business, Augment (AR), Sketch, InVision, etc

    Managing Partner and Founder

    Jan 2016-Present (Mexico, and wherever the job is)

    Be the leader of the agency and a subject matter expert for our clients. Manage our creative teams (people, process, technology) to build client satisfaction, increase efficiency, meet established quarterly metrics, and grow the business by looking for new opportunities to build and scale new solutions for existing customers.
    BrandRoast was previously named ClickMango

    Tools: G Suite, Sketch, InVision, Jira, TeamWork, Slack, Hubspot Sales and Marketing, Wordpress, Mailchimp, Adobe Design Suite, TidioChat, Tookan, Strikingly, etc.

    Business Development Manager

    Jun 2017 - Jul 2018

    Technological Incubator (Ranked #9 in the country)

    A: During this period I was involved in the opening of two more offices and integration of the incubator to the public sector as an adviser for the local government for law initiatives focused on technology and economic development, while witnessing the growth of 2 of our success cases that revolutionized the transport and food industries.

    Commercial & Marketing Manager

    Dec 2015 – Jul 2017(Aguascalientes, México)

    Development and execution of the commercial strategic plan, provide structure to maximize sales and profits for the division of IT services in Mexico and the US. Lead prospection, generation, and conversion.
    During my supervision, we managed to decrease by 50% our project estimations time and costs, build a solid financial structure for the decision making process and organizational controls. Obtained more than 4 government funds, and ensure a 35% yearly growth.
    Also certificated in CMMI Level 2, Scrum, Project Management and Risk Management during this term.

    Tools: G Suite, Sketch, InVision, Jira, TeamWork, Slack, Hubspot Sales and Marketing, Wordpress, Mailchimp, Adobe Design Suite, TidioChat, Tookan, etc.
    Methodologies and Certifications: SCRUM, Agile, Waterfall, Lean UX/UI, CMMI Level 2.

    Customer Development Advisor for Spain

    Oct 2015- Dec 2015 (Alicante, Spain)

    Network marketing company focused on health and wellness products.

    A: I was in charge of contacting and recruiting more than 200 high profile sellers and influencers to launch our products in a short term period.

    Customer Success Specialist for the UK and Spain

    Apr 2015-Dec 2015 (Gdansk, Poland)

    Network marketing company focused on health and wellness products.

    A: I was an essential part of the investigation team that detected and controlled Ponzi Schemes being held in Spain, and saving more than 100,000 EUR in illegal registrations.
    Also designed NPS (Net Promoter Score) tools for 28 countries to measure overral quality.

    Market Analyst

    Apr 2013-Apr 2015 (Aguascalientes, México)

    Government institution responsible of the development and investigation of science and technology.

    A: My work contributed to the stabilization of cost structures and the generation of financial measures to guarantee +200% growth.

  • as a consultant

    I do things on my own too!

    Digital Advertising and Sales Conversion


    E-Commerce advice focused on improving conversion and the decision making process based on analytics

    Analytics and Conversion


    Assessment based on analytics to nurture the general knowledge of their audience and give certainty when getting digital ads.

    Workshops for businessmen


    Courses and Workshops about SaaS and Digital Marketing services for INADEM, CECOI and SEDEC

    Mobile POS Implementation


    POS and POD services implementation for their workforce

    E-Commerce and POD integration


    Lead a project to introduce a brand in the market thru e-commerce and GPS control in the delivery.

  • SaaS reseller

    I have alliances with international companies to be able to sell their services in Mexico

    (SaaS means "Software as a Service")

    Tookan Authorized Reseller

    Sales Representative in LatAm


    SaaS Services for companies looking for POD solutions

    Gloria Food Partner

    Authorized Partner

    (San Francisco, CA)

    SaaS Services for Restaurants looking for E-Commerce solutions

    Google Referral Partner

    Authorized Partner

    (San Francisco, CA)

    Google SaaS Services for the day-to-day of every business

    Strikingly Affiliate

    Authorized Partner


    Versatile web and e-commerce platforms maker.

    Flexie CRM Partner

    Authorized Partner


    Flexible CRM software solutions and automation tools for businesses of any size

    Flexie CRM Partner

    Sales Representative in LatAm (India)

    Need to build an online marketplace to sell products, offer rentals, or provide professional services?

  • certifications and diplomas

    Google Partner


    Certified by Google as an authorized advisor to offer their services Analytics and AdWords (certification to be renewed)

    Interactive Advertising Bureau


    Certified in Digital Marketing and E-Commerce



    Certification in Inbound Marketing, Email Marketing and Sales Inbound Marketing for the best digital marketing company in the world.

    Universidad Cuauhtemoc


    Diploma in Commercial Intelligence

    CMMI Institute


    Certificated in CMMI Level 2

    Massachusetts Institute of Technology: MIT


    Certification in Oriented Entrepeneurship



    Certification in Project Management Professional (PMP) and Risk Management

    EdCast by HP


    Certification in Social Media Marketing

    Escuela de Organización Industrial


    Certification in Web Analytics

    Fundación Santa María La Real


    Certification in Productivity in the Digital Age

    Stanford University School of Medicine


    Certification in Innovation and Use of Technology in Health

  • volunteering

    For three years and a half I was an active member of AIESEC, working locally, nationally and even in other countries, working for the youth.

    National Digital Marketing Analyst

    Mexico City (remote) 2017

    Managed a 10,000 USD monthly budget for our digital campaigns in Google AdWords.

    Marketing Manager

    Aguascalientes, Mexico 2016

    Responsible to plan and implement marketing and PR strategies in a national scope, to boost awareness and improve sales conversion during our Winter and Summer Peaks.

    Sales Consultant

    Warsaw, Poland 2015

    Serve as an advisor for the national administration to support planning and implementation of programs made to increase conversion.

    Standards and Satisfaction National Manager

    Mexico City (remote)- 2015

    Personalized attention to outsourced contracts abroad, supporting on international institutions like UN to ensure quality and compliance in each independent contract.

    Corporative Outsourcing Manager

    Aguascalientes, Mexico 2014-2015

    Responsible of recruitment and selection of international profiles in Aguascalientes to outsource their services abroad.

  • endorsements

    "Be recognized in public after years of working and learning in private"

    Read more endorsements in my LinkedIn profile.

    Tomasz Stanislawski (President at Forever Green Europe) - Poland

    "Luis is proactive, result oriented, responsible and technically skilled employee and he is always ready to put all his energy and time to get the job done. He has an exceptional troubleshooting and analytical skill. Luis is a great asset to any company. It was a pleasure working with him."

    Marcin Jez (Regional Director DACH/PL/NL at Eqology AS) - Germany

    "Luis is a great Team player. Able to fix all challenges ensuring highest quality. Luis is able to handle projects as an individual or organize tasks within a Team. He is a young, motivated and loyal individual that can be a great asset for an organization."

    Angel Gamiño M. (Engineering and Manufacture Consultant at Michael Page) - Mexico

    "Over the year and half that I have the pleasure work with Gerardo Torrres as Standards and Satisfaction National Manager in AIESEC Mexico, I have seen him become an impactful leader for all the people who work with; Gerardo is able to standout in activities such as Team and Coaching Management, Market Analysis and Consultancy,

    I would like to remark some key qualities that Gerardo's possess:

    He has developed an incredible ability in self organization and time management; he knows how things should be done the most effective way possible.

    Gerardo has an amazing gift to turn challenges into great opportunities; he has a great ability to connect to people easily being open minded, which leads to his well known proactive attitude."

  • awards & recognition

    National Award for Excellence in Performance EGEL

    January 2017

    The Excellence Performance Award (EGEL) consists of a diploma and a medal allusive, in addition to public recognition. It was created by the Ministry of Public Education (SEP) and CENEVAL, in order to recognize and encourage alumni of various undergraduate programs that achieve exceptional performance in the EGEL, in addition to promoting the culture of merit and Academic excellence in the country's Higher Education Institutions. This award is given to supporters who have achieved outstanding performance in all areas of the examination and with a mark higher than 1,150 points.


    Learn more about CENEVAL at: http://www.ceneval.edu.mx/

    Entrepreneur of the Month

    May 2016

    Recognized as a leading example for Entrepeneurs in Aguascalientes City, Mexico by Nodus.
    Check the complete edition in the following link:



  • download my CV in english

    If you need to know more about my professional experience, or want to extend a job offer.

  • contact me!

    Let's grab a cup of coffee and talk about your next project, the coffee is on me :)

    Mon-Fri 9-17
    +52 1 449 1297459
  • let's connect :)