Leadership and Teamwork
Analytical and Strategic
Global Understanding of Businesses
Productive and Disciplined
my professional experience
In Mexico, in Spain, in Germany and Poland.
Learn a little more of each company where I´ve worked by clicking on their logo.
Look for the "A" in the descriptions. "A" for my achievements ;)
Dic 2020 - Present (Aguascalientes, México)
Lead the implementation of an eCommerce platform for Specialized in Mexico, contemplating all commercial and operational aspects, ensuring a successful launch.
Demand planning and warehouse, incorporate best practices and manage the budget effectively, work closely with web development and technical teams. Team Management and Progress Monitoring.
Tools: Oracle, AEM (Adobe), Google Data Studio, Ads (Search, Display, Discovery and Shopping) and Analytics 360, Adobe Analytics, Tableau, Salesforce, SAP, Hybris, Mailchimp, Lightspeed, Klaviyo, Adyen, MercadoPago
Latin America Marketing Coordinator
Mar 2019 - Dic 2020 (Aguascalientes, México)
Generation of business opportunities and brand positioning for our engine filtration solutions division through trade and e-marketing strategies in Central America, Caribbean, and South America for Donaldson, as well as for Partmo Filters in Colombia. Manage and implement monthly advertising spend of 10-40 K USD in electronic tools, presence in multiple exhibitions throughout LatAm, and industrial marketing for distributors. Coordinate programs and internal activities with advertising agencies to develop content for promotional, educational and advertising purposes.
Be the leader of the Marketing Strategy for the first Global B2C ECommerce Platform for Engine filtration in Donaldson's history.
Tools: Oracle, AEM (Adobe), Google Data Studio, Ads and Analytics, Adobe Analytics, Tableau, Microsoft Dynamics 365, Velaro, Livechat, Wordpress, Marketo, Adobe Design Suite, Moodle, LinkedIn Sales Navigator, ClickDimensions, Mailchimp, Active Campaign, Microsoft Flow, Unbounce, etc.
Head of Digital Marketing and BI
Oct 2018 - Mar 2019 (Aguascalientes, México)
Plan and execute a 5-10K USD monthly budget in all marketing and digital sales strategies, including SEO/SEM, email, social media, chat, CRMs and display advertising campaigns for all the commercial operations in Mexico and US. Measure and report performance of all marketing and commercial strategies, and assess against goals (CPA, ROI, and other KPIs ).
Review the overall quality of our telemarketing department, and orient them focused in CRO (conversion rate optimization).
Collaborate with advertising agencies, retailers like Amazon, and other vendor partners.
Evaluate and implement emerging technologies such as AR, VR for furniture and Big Data for the decision making process.
The company went into technical unemployment so when there were staff cuts, I decided to leave.
Tools: Google Data Studio, Ads and Analytics, Livechat, Pipedrive, Microsoft Dynamics 365, Microsoft Flow, Wordpress, Adobe Design Suite, Facebook Business, Augment (AR), Sketch, InVision, etc
Managing Partner and Founder
Jan 2016-Present (Mexico, and wherever the job is)
Be the leader of the agency and a subject matter expert for our clients. Manage our creative teams (people, process, technology) to build client satisfaction, increase efficiency, meet established quarterly metrics, and grow the business by looking for new opportunities to build and scale new solutions for existing customers.
BrandRoast was previously named ClickMango
Tools: G Suite, Sketch, InVision, Jira, TeamWork, Slack, Hubspot Sales and Marketing, Wordpress, Mailchimp, Adobe Design Suite, TidioChat, Tookan, Strikingly, etc.
Business Development Manager
Jun 2017 - Jul 2018
Technological Incubator (Ranked #9 in the country)
A: During this period I was involved in the opening of two more offices and integration of the incubator to the public sector as an adviser for the local government for law initiatives focused on technology and economic development, while witnessing the growth of 2 of our success cases that revolutionized the transport and food industries.
Commercial & Marketing Manager
Dec 2015 – Jul 2017(Aguascalientes, México)
Development and execution of the commercial strategic plan, provide structure to maximize sales and profits for the division of IT services in Mexico and the US. Lead prospection, generation, and conversion.
During my supervision, we managed to decrease by 50% our project estimations time and costs, build a solid financial structure for the decision making process and organizational controls. Obtained more than 4 government funds, and ensure a 35% yearly growth.
Also certificated in CMMI Level 2, Scrum, Project Management and Risk Management during this term.
Tools: G Suite, Sketch, InVision, Jira, TeamWork, Slack, Hubspot Sales and Marketing, Wordpress, Mailchimp, Adobe Design Suite, TidioChat, Tookan, etc.
Methodologies and Certifications: SCRUM, Agile, Waterfall, Lean UX/UI, CMMI Level 2.
Customer Success Specialist for the UK and Spain
Apr 2015-Dec 2015 (Gdansk, Poland)
Network marketing company focused on health and wellness products.
A: I was an essential part of the investigation team that detected and controlled Ponzi Schemes being held in Spain, and saving more than 100,000 EUR in illegal registrations.
Also designed NPS (Net Promoter Score) tools for 28 countries to measure overral quality.
Certified by Google as an authorized advisor to offer their services Analytics and AdWords (certification to be renewed)
Interactive Advertising Bureau
Certified in Digital Marketing and E-Commerce
Certification in Inbound Marketing, Email Marketing and Sales Inbound Marketing for the best digital marketing company in the world.
Diploma in Commercial Intelligence
Certificated in CMMI Level 2
Massachusetts Institute of Technology: MIT
Certification in Oriented Entrepeneurship
Certification in Project Management Professional (PMP) and Risk Management
EdCast by HP
Certification in Social Media Marketing
Escuela de Organización Industrial
Certification in Web Analytics
Fundación Santa María La Real
Certification in Productivity in the Digital Age
Stanford University School of Medicine
Certification in Innovation and Use of Technology in Health
National Digital Marketing Analyst
Mexico City (remote) 2017
Managed a 10,000 USD monthly budget for our digital campaigns in Google AdWords.
Aguascalientes, Mexico 2016
Responsible to plan and implement marketing and PR strategies in a national scope, to boost awareness and improve sales conversion during our Winter and Summer Peaks.
Warsaw, Poland 2015
Serve as an advisor for the national administration to support planning and implementation of programs made to increase conversion.
Standards and Satisfaction National Manager
Mexico City (remote)- 2015
Personalized attention to outsourced contracts abroad, supporting on international institutions like UN to ensure quality and compliance in each independent contract.
Corporative Outsourcing Manager
Aguascalientes, Mexico 2014-2015
Responsible of recruitment and selection of international profiles in Aguascalientes to outsource their services abroad.
"Luis is proactive, result oriented, responsible and technically skilled employee and he is always ready to put all his energy and time to get the job done. He has an exceptional troubleshooting and analytical skill. Luis is a great asset to any company. It was a pleasure working with him."
"Luis is a great Team player. Able to fix all challenges ensuring highest quality. Luis is able to handle projects as an individual or organize tasks within a Team. He is a young, motivated and loyal individual that can be a great asset for an organization."
"Over the year and half that I have the pleasure work with Gerardo Torrres as Standards and Satisfaction National Manager in AIESEC Mexico, I have seen him become an impactful leader for all the people who work with; Gerardo is able to standout in activities such as Team and Coaching Management, Market Analysis and Consultancy,
I would like to remark some key qualities that Gerardo's possess:
He has developed an incredible ability in self organization and time management; he knows how things should be done the most effective way possible.
Gerardo has an amazing gift to turn challenges into great opportunities; he has a great ability to connect to people easily being open minded, which leads to his well known proactive attitude."
National Award for Excellence in Performance EGEL
The Excellence Performance Award (EGEL) consists of a diploma and a medal allusive, in addition to public recognition. It was created by the Ministry of Public Education (SEP) and CENEVAL, in order to recognize and encourage alumni of various undergraduate programs that achieve exceptional performance in the EGEL, in addition to promoting the culture of merit and Academic excellence in the country's Higher Education Institutions. This award is given to supporters who have achieved outstanding performance in all areas of the examination and with a mark higher than 1,150 points.
Learn more about CENEVAL at: http://www.ceneval.edu.mx/
Entrepreneur of the Month
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Gerardo Torres © 2018